Area Grafica for the leather industry: the realizations for Lineapelle and Simac

Lineapelle is a prestigious catwalk where leather plays the starring role. From Sept. 20 to 22, 2022, the pavilions of the Rho Fieramilano hub welcomed the stands of the major players in the domestic and foreign leather industry: world-renowned Italian companies and ambassadors of Italian quality and lifestyle, as well as prestigious international partners.

If Lineapelle looks at the finished product, Simac Tanning Tech on the other hand deals with the previous stage of the supply chain, proposing a very wide range of machinery and technologies for the leather, footwear and tanning industry. An opportunity for visibility on an international scale, capable of gathering participants from all over the world. 
And it is precisely the visibility of our customers that we wanted to maximize, through the setting up of valuable exhibition spaces, designed in every detail to make an indelible mark in the memory of the participants.

White Industry took part in Lineapelle with an ambitious goal: to give prominence to 20 years of research and development work, culminating in the large-scale production and marketing of leather from sustainable sources. A minimalist design of great elegance, designed to give total prominence to the polychromy of the display samples. 

In the nearby Simac pavilion, another booth signed Area Grafica gave full proof of our flexibility in the face of the most diverse requests. Apego produces footwear molds: an all-Italian company, carrying a wealth of technological and industrial experience accumulated from 1966 to the present. The exhibition space we have curated reflects these values and creates a context with a familiar atmosphere, dominated by green and white and welcoming materials such as wood and cardboard. 

Making a trade show booth in a workmanlike manner involves a great deal of creative and technical effort, which the expertise of a true specialist in the field of visual communication is needed, capable of creating a very strong synergy with the customer. Area Grafica is at the forefront in giving each business project the most appropriate image for the most varied context of visibility, inside or outside the large exhibition halls.