Area Grafica at the trade fair event of the year: Artigiano in Fiera

It is one of the trade fair events of the year, in Milan and beyond: every December almost a million visitors, 3,000 artisans from more than 100 countries around the world, companies and territorial institutions come to its pavilions. We are of course talking about Artigiano in Fiera, which since 1996 has provided space for dozens of brands and products under the banner of identity values such as uniqueness, craftsmanship, traditions and artisan quality.
It was a great opportunity and test case for any professional exhibitor, who was called upon to work during those seven days: a challenge up to the standards of Area Grafica, which took care of a job order worthy of its total competence when it comes to transforming an idea into a concrete fruit to be touched.

The brief

The terms of the challenge were clear from the start: 4,000 square meters of space and as many as 3,500 square meters of pavilions to take care of the design and set-up.
Area Grafica's solutions met with great commercial success: in fact, several Italian and foreign territorial institutions enriched the client portfolio for the occasion. From the Piedmont region to Valtellina, from Veneto to Lombardy, various territories entrusted the realization of their stands to Area Grafica, looking for the right solution to highlight local excellence.
Working on such a large number of structures meant extra creative effort for the entire team: each client requested different construction types, graphics and colors.
In addition to the regions' stands, Area Grafica also oversaw the installation of a number of restaurants among those present, including Ligurian, Bavarian and Irish: a challenge within a challenge, given the purpose of use of these spaces, intended for confrontation with hundreds of thousands of direct customers.

Not only staging

But the work did not end with the tightening of the last bolt or the posting of the last panel: Artigiano in Fiera is a city within the city, a machine that knows no rest. For this reason, Area Grafica guaranteed the technical assistance with prompt intervention within 90 minutes of the occurrence of any critical issues. A total coverage, which places the service alongside the product and once again demonstrates the expertise and preparation of a team ready to turn the exceptional into the ordinary.